This growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The model advocates that a company milks their cows, doesn’t waste money on the dogs, invests in the stars and applies some resources to the question marks to identify if they can become stars. ![]() The BCG matrix was developed by the and is also known as the BCG growth-share matrix, Boston matrix, product portfolio matrix, Boston box, Boston Consulting Group analysis, or a portfolio diagram. Tips for facilitating an effective BCG analysis • Carefully select participants to provide expert knowledge but also a fresh perspective. • Use technology to involve critical people in different locations rather than miss their contribution. • Minimize Groupthink by brainstorming ideas individually then combining issues to get the overall picture. • Be specific rather than broad when defining ideas. • Use quantitative data where possible to focus on the crux of issue. Hindi is mostly written in a script called Nagari or Devanagari. Hindi is normally spoken using a combination of around 52 sounds, ten vowels, 40 consonants, nasalisation and a kind of aspiration. These sounds are represented in the Devanagari script by 13 characters traditionally regarded as vowels and 40 consonants. Devanagari calligraphy font. Devanāgarī (देवनागरी लिपि) This script was starting to resemble the modern Devanāgarī alphabet by the 10th century, and started to replace Siddham from about 1200. The name Devanāgarī is made up of two Sanskrit words: deva, which means god, brahman or celestial, and nāgarī, which means city. The name is variously translated as 'script of the city'. The use of Sanskrit in Nagari script in medieval India is attested by numerous pillar and cave temple inscriptions, including the 11th-century Udayagiri inscriptions in Madhya Pradesh, and an inscribed brick found in Uttar Pradesh, dated to be from 1217 CE, which is now held at the British Museum. • Provide adequate time in the session to rank and prioritize ideas. • Communicate outcomes to stakeholders and regularly update progress on actions. BCG matrix template The BCG matrix template plots products or product categories against two variables: • Relative Market Share (horizontal axis) – the higher the market share, the more cash likely being generated. This measurement reflects a brand’s competitive position and is usually expressed as their market share relative to their closest competitor. • Relative Market Growth (vertical axis) – products with high market growth rate usually have higher earnings but also consume lots of cash and require investment to pursue and maintain that growth. Market growth is a good indicator of industry attractiveness and gives an indication of a product’s future potential, overall market strength, and attractiveness to future competitors. ![]() Question Marks High Growth, Low Share Products with low market share but in high growth industries. Often associated with emerging markets. These products: • have the potential to gain market share and become stars • may eventually become cash cows when market growth slows • can become dogs if they don’t succeed in becoming a market leader after a period of investment or the market growth declines. Suggested actions: Carefully analyze to see if they’re worth investing in to increase market share. Consider investing for market penetration, market development, or product development; or divesting. Stars High Growth, High Share These products have a high market share and are in a fast-growing industry. They bring in good profits and have an opportunity to expand further in a growing market. Stars help to assure the future of a company. These products: • are question marks that have gained market share and are improving. • can become cash cows as the market stabilizes. • may become dogs if they lose their competitive edge, and the market becomes obsolete (not uncommon in technology fields). Suggested action: Resource to maintain market position and growth. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.
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